Amazon advertising under one roof More Special Database and more, Amazon therefore seems to be working towards the most desirable situation for advertisers, namely the realization of Amazon advertising under one roof. An integration of Amazon DSP console and Advertising Console into one login and one interface for total level Special Database reporting. The latter has of course not been accomplished yet, but the reintroduction seems all the more a clear signal that Amazon is moving in this direction. After this reintroduction, the Amazon Advertising landscape will for now look as shown in the overview below. You can read further in this article Special Database about what you can expect from the various advertising platforms and which interesting updates Amazon has recently implemented.
Amazon Advertising; what else can Special Database we expect from it? Despite all the aforementioned changes, the way Amazon advertisers currently work will not change much. But Amazon has recently introduced Special Database plenty of other options that advertisers can use right away. 1. Headline Search becomes Sponsored Brands Most Amazon advertisers will be familiar with Sponsored Product campaigns and for Vendors in particular, Product Display will not be an unfamiliar campaign type. An important campaign type that was previously Special Database commonly used by both Vendors and Sellers is Headline Search.
From now on, the Headline Search Special Database campaigns will be known as ' Sponsored Brands '. In addition, apart from the name change, an update has also been made that is interesting from a performance point of view. Where this ad type was previously only visible above the search results, it has recently also appeared Special Database at the left and bottom of the search pages. In addition, the Sponsored Brands advertisements will also be visible between the search results in the Amazon app from now on. A significant upgrade in the visibility of this ad type, which gives it an even more prominent role within Amazon. All new Sponsored Special Database Brands campaigns are available for these additional placements.