Some product videos need to show details, and it is critical to consider the size of the screen. Graph showing the percentage of viewers who prefer to watch videos horizontally and vertically Let's look at different types of product videos. Explainer Videos Explainer videos are usually animated videos that explain what your product is and what it can achieve for users. They are not directly aimed at selling but are more informative than promotional ads. Product Demos Product demo videos are longer videos that, as the name suggests, showcase a product and its features. The goal is to let potential customers know about the features and industry email list uniqueness of the product. How-to Videos These videos put the problem your product solves at the center. How-to videos demonstrate a specific use case and walk viewers through a solution. Your product doesn't have to be the only solution offered, but be sure to explain why it's the preferred solution. Tutorials Tutorial videos are primarily aimed at existing customers and provide hands-on instructions on how to use specific features of the product. The idea is to help customers use additional features more effectively. Customer Case Studies Case Study Videos In this type of video, you tell a complete customer success story. Traditional written case studies are a powerful asset to content marketing and are known to be persuasive. Presenting customer case studies in the form of video adds authenticity. Seeing real people and hearing stories directly from customers increases credibility. When Should You Use a Customer Case Study Video? The simple answer is: whenever possible. As easy as it sounds, getting clients to participate in a case study is a challenge. It requires close cooperation with the client and the efforts and resources of all parties involved. In order for the video to work as expected, the client must be a reputable and reasonably well-known company in the industry. If no one recognizes them, their voice doesn't mean much and your effort and cost may not be rewarded. Social Engagement Social and Environmental Issue Videos.